Communicating with Purpose & Sensitivity During Baltimore's Outcry for Justice
While we are
still wrapping our heads around the bubbling over of serious and complex
issues of our community and how to help on a small and large scale, I wanted to
share a couple of articles having to do with communicating with your
audiences that may be helpful to you.
This article,How to
Communicate in the Midst of Tragedy: 9-Step Checklist, has
a list that may be helpful as you think through your communications currently.
This article was written in 2013 for a very different purpose in responding to
the Boston Marathon attacks. These are very different situations, of course, we are not under attack by any means, however,
we know that the community is in crisis and needs support and direction to
begin the long process of building a community we can all be proud of.
Being sensitive and understanding of the
community's mindset is needed when doing outreach. This article
addresses that and the steps given can be used in many crisis situations.
article is Tips for
Giving in Times of Crisis. It
is geared towards donors but I thought its ideas may be helpful
for you in making new donors feel
more comfortable in giving to your organization.
with staff internally is very important too. I spoke to
few of you today and heard that your staff is
moved by the issues we have seen in Baltimore and they want
to help. This is an opportunity for team building and to show your
organization’s caring for the community even outside of your mission area.
Consider asking them for ideas to give back to Baltimore. There is
a variety of lists circulating on social media for organizations that could use
volunteers and/or donations (I am happy to share if you need suggestions).
It may be helpful to keep staff posted about meetings/discussions that are
occurring in the community to work on problem solving based on the outcry and
unrest we have seen. This will give them an
opportunity to be part of developing solutions. Now is also a good time to
discuss the longevity of interest needed in such issues to truly make an impact in Baltimore City.